Friday, 16 May 2008
Does the music industry create the market?
To some extent both the music industry and the audience are responsible for the market. On the one hand the music industry are the ones who own all the music and distribution rights, and in theory should be able to dictate trends and control the market. However the reality is that the audience has a far greater role to play than the more common passive consumer, they pick what music to buy and more often than not adopt trends from the independant labels which are then picked up by the major music companies.This degree of choice and the existance of independant labels means that the music industry is actually very limited in its ability to create and market trends, relying instead on the audiences current taste to cater to. It is this almost symbiotic relationship between the industry and the audience that creates the music market.
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2 comments:
So you would characterise the major player in the industry as reactive rather than proactive in the way they dominate the market? While I do agree that there have been many examples of this we cannot ignore either the way that these independent trends are seized upon and repackaged by the majors or the fact that so many of these minor labels have been subsumed by them.
your posts are for the large part well argued and written and it is only your lack of two posts that has prevented you receiving a higher mark. However your language can sometimes be confusing, for example when you say "Whilst it is undeniably true that popular music as we know it is impossible". I also find your generalisation that punks like to be associated with Nazi imagery a little naive.
DOB
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